Bruce Edward Walker
The Center for Competitive Politics President David Keating summed it up neatly after Saturday’s primary results:
“Money can’t buy love, or votes…. Has there ever been a better example than Jeb Bush of the fact that voters decide the outcome of elections, not money? …While money is critical for getting a message out, it can’t convince people to cast a vote, make Americans like a candidate, or fix systemic issues within a campaign.”
If money buys votes, then Mr. Bush spent approximately $2,600 per vote to garner a sixth-place finish in Iowa and a fourth-place finish in New Hampshire. This, as any businessperson will tell you, is a pretty lousy ROI or return on investment.