ABC: Why the 2016 Presidential Candidates Are Waiting to Jump In (In the News)

By Chris Good
Candidates want to post the biggest fundraising totals they can, especially early in a campaign, in order to appear strong, impress donors and prove they’re viable.
For that reason, it makes sense to wait until the beginning of a quarter to start raising money.
“I’d expect a lot of them to announce in early April to give themselves three months to show they have some fundraising chops,” said David Keating, president of the conservative Center for Competitive Politics, which opposes current campaign-money restrictions.
Campaigns will report their fundraising totals quarterly in 2015, and the second quarter begins on April 1. According to Keating, it might be a good idea to wait until after the quarter begins to post the biggest-possible numbers in July.