How much is too much?

A constant cry of the campaign finance regulation crowd is that there is too much money being spent on politics.  But what does "too much" mean? 

Well, let’s put things in context.

In the 2006 midterm elections, federal candidates spent about $860 million running for office.  Now, that is not exactly pocket change but it’s a fraction of the $4.9 BILLION that Proctor and Gamble spent last year to advertise their soap, toothpaste, razors, and other goods.

Keep this in mind the next time you hear someone complain that America spends an "obscene" amount of money on political campaigns.