Last week we blogged about the extension of "Stand by your Ad" disclosure to the Internet and automated telephone calls. The Politico has followed up on the story and cites CCP Chairman Brad Smith for the argument against needless disclosure:
"[Smith] disagreed with the premise of Stand By Your Ad in general. Reformers, he explained, want to make it harder to run ads or to dictate what form they could take. The verbal tagline is redundant, he argued, when ads also have to disclose the sponsor’s name in writing. Furthermore, the tagline takes up precious time better spent on the candidate’s message; as an example, he cited Patrick Henry’s famous ‘Give me liberty or give me death’ as the perfect fit for a four-second slot."
Read the whole thing here.