In its rulemaking on coordinated communications, the Federal Election Commission, to its credit, is deciding how to restore endorsement advertising to electoral politics. You have seen the ads in previous years: a popular candidate appears in the ad of one less known, to tell the voters that the lesser known candidate is trustworthy and respectable—a common activity that BCRA never intended to discourage.
Awaiting Supreme Court’s Opinion on Whether Citizen Groups Can Speak Over Airwaves about Legislation or Legislators Close to an Election
PRESS RELEASE: January 23, 2006
Bradley A. Smith (614) 236-6317
Filed Under: Press Releases
CCP comments on the Commission’s Notice of Proposed Rulemaking, Coordinated Communications. Executive Director, Steve Hoersting recommends retaining a well defined content standard, which lets unwary speakers know in advance which communications can trigger protracted investigations.
Filed Under: Blog, Contribution Limits, Contribution Limits Comments, Contribution Limits Federal, Disclosure, Disclosure Comments, Disclosure Federal, External Relations Comments and Testimony, External Relations Sub-Pages, Federal, Federal Comments and Testimony, Comments and Testimony
This chapter first appeared in The Election After Reform: Money, Politics, and the Bipartisan Campaign Reform Act, edited by Michael J. Malbin (Lanham, Md.: Rowman & Littlefield, 2006), pp. 139-162. In “Much More of the Same: Television Advertising Pre- and Post-BCRA,” Franz et al. examine the impact of the Bipartisan Campaign Reform Act (BCRA) on campaign advertising.
After BCRA was passed, signed into law by former President Bush, and upheld by the Supreme Court, many analysts predicted that the shape and volume of television advertising would look drastically different in a post-BCRA world. This chapter examines that notion and concludes that analysts’ predictions were drastically off the mark. In general, this study highlights three major points: (1) the most important independent variable in almost every major model of political advertising remains the competitiveness of the race, despite changes prescribed by BCRA; (2) the “stand by your ad” provision of BCRA had negligible effects on the tone of advertising; and (3) interest groups and soft money continued to play a major role, albeit in different forms. Accordingly, the authors show that advertising in post-BCRA America is largely the same as in pre-BCRA America.